Branama Tv gets NBC approval to operate

The Nigeria Broadcating Commission has approved Branama Television – a Nigerian children’s television channel approval to operate.

The founder of the TV, Betty Didiah said this in a statement.

Branama TV is the flagship project of Branama Media Limited, a broad-spectrum media production company.

She stated that it is a children’s channel broadcasting a variety of continental and intercontinental programmes that are highly informative, educational, and entertaining, suitable for family viewing.

She said, “The concept of Branama TV is to provide niche programming for children between age 0 and 13 who are mostly left out in broadcast content consideration, currently.

“It is interesting that over the past 32 years since deregulation, as the broadcast media landscape of Nigeria opened, content for children has been on the decline. Years back, there was a children’s belt on TV with quality locally produced programmes. Today, this is not the case.”

She added that the time to return local content for children on TV with adequate airtime is now.

“Hopefully, the government is listening, to support this initiative and the many individual efforts with much-needed funding, relevant policy implementation structures to ensure that the children have the right orientation through broadcasting quality content/messaging. This will ensure proper children’s development for the benefit of the society,” she stated.

Dibiah said its goal is to be known for quality content that can also be exchanged with nations and partners across the globe who yearn for great African children’s content.

“Globally, the children’s media sector gets government support to the tune of millions of dollars. The BBC in the UK is one major commissioning body and the PBS in the US. Both are great examples where it is understood that the media plays an important role in helping shape the minds of little children. Support for Early Childhood Development initiatives is imperative for societal development. Government has a major role to play here with funding and policy enforcement structures. The policies are there.”