Kenya’s Chpter Raises $1.2 Million

Chpter, a social media company based in Kenya is redesigning how companies interact with customers through social media. Chpter was launched in 2022 by Tesh Mbaabu, Mesongo Sibuti, Kuria Kevin, and Mark Kiarie to assist business people in using social media apps, such as WhatsApp and Instagram as sales tools.

Another feature of Chpter’s is to be able to conduct conversations with customers and organize orders and payments within one application. Currently, it is estimated that Africa’s e-commerce market is set to reach $75 billion by 2025, which shows that Chpter has the potential to deliver a big difference as it works towards promoting easy and efficient online shopping.

It integrates nicely with the most frequently used e-commerce platforms such as Shopify or WooCommerce. For this reason, huge enterprises such as Britam, Kicks Kenya, and Phoneplace have embraced Chpter to enhance their Client experience and organizational operations.

Growing and Expanding

Chpter became an official Meta Business partner in May 2024 and this means they can provide enhanced features to the users on Meta platforms including Facebook and Instagram. This partnership, together with the $1. High stakes – The $2 million they received in the pre-seed round, led by Pani, a venture capital firm, gives Chpter the gas to grow.

Through this new funding, Chpter aims to enter Egypt and Nigeria two biggest markets in Africa. They are also targeting the enhancement of the technological integration of social media with customer relationship management systems for the benefit of strengthening the performance of businesses in the management of their sales and customer relationships.

Addressing the Currents and Opportunities

While expanding into other zones and markets; Chpter has both strengths and weaknesses. The e-commerce industry is very competitive and requires quick decisions; it is also vital to know some specific markets for them. Still, with key leadership and backing from major financiers, Chpter is ready to overcome these problems.

From Chpter’s customers’ portfolio, Chpter’s positioning as one of the best conversational commerce firms, and its membership in prestigious accelerators such as Norrsken and Safaricom Spark, one can conclude that Chpter has a competitive chance to become a market leader in the selected region.