Inside Rwazi’s AI-powered consumer insights intelligence and vibrant global community

With over 1 million active users across 100+ markets worldwide, a leading AI market intelligence platform, Rwazi, is transforming the global business intelligence landscape. At the heart of this revolution is Ela, the company’s groundbreaking AI companion, empowering local consumers worldwide to seamlessly capture and share valuable data on their purchasing habits and consumption patterns. In return, Ela provides recommendations to help consumers maximize their spending, creating a new paradigm in how business intelligence and consumer empowerment intersect.

Since its launch, Rwazi has quickly risen to become the #1 business app in multiple countries, including Nigeria — a testament to its compelling value. But Rwazi’s vision reaches far beyond insights alone: the company is building a vibrant community where users acquire valuable skills and engage deeply with Ela, its innovative AI companion, redefining the role of consumer intelligence worldwide.

With Ela, consumers don’t just share insights—they gain valuable skills, explore fresh recipes, and engage in real conversations with the platform’s AI companion. This dynamic, two-way value exchange is resonating deeply, as Rwazi taps into the collective intelligence of over 1 million users across every continent.

Many Ela users are leveraging the tool to build essential skills, with Ela empowering community members to develop capabilities that open doors to new career paths and entrepreneurial opportunities.

By harnessing hyperlocal, real-time consumer data, Rwazi is empowering global brands across industries—from consumer goods and services to finance and telecom—to make agile, zero-party data-driven decisions that keep them ahead of trends, optimize marketing and sales strategies, and drive bottom-line growth. This innovative approach grants companies unprecedented visibility into the dynamic, ever-evolving landscapes of global markets, setting a new standard for strategic insight and impact.

Leading global brands are leveraging Rwazi’s real-time AI insights to identify surging demand trends across multiple countries, empowering them to respond swiftly and capture market share ahead of competitors. Through Rwazi’s AI platform, these brands gain actionable insights into global consumer behaviour, enabling them to adapt strategies and achieve double-digit sales growth. This AI-driven agility is transforming how companies anticipate and capitalize on rapid shifts in consumer dynamics worldwide.

With bold plans to expand its network of engaged Ela users and amplify its AI platform, Rwazi is on a trajectory of exponential growth. By bridging the data gap between global brands and local markets, Rwazi is positioned to become the essential intelligence engine of the AI era, powering decisions that drive real impact.

“Our mission is to transform global business by delivering unprecedented clarity into the dynamic, ever-evolving landscapes of global markets,” said Rwazi’s VP of Community, Richard Kyambadde. “This is just the beginning—as we empower millions of people across continents, we’re unlocking game-changing value for the world’s leading brands and redefining what’s possible in market intelligence.”

With worldwide recognition, Rwazi is also part of the Techstars LA ’22 cohort and has been featured in TechCrunch, Business Insider, and Fortune as one of the most innovative startups. In September 2024, Rwazi was ranked on Will Reed’s Top 100 list of emerging tech companies building high-performance teams.